Agile trading is the key to effective service. This has enabled us to develop long-term supply agreements that allows us to support medium to small-scale clients with strategic inventories ready for delivery.
The relationship with our clients extends to market analysis and information. In a fast-paced market, we strive to understand our clients’ needs and respond with timely information and recommendations.
Physical trading involves both the sales and service side, and purchasing from producing countries. In the Miami office, the physical coffee traders manage sales accounts alongside purchasing relationships in Central America, Colombia, Peru and Indonesia. This in-depth contact with all levels of the coffee industry and close communication through a trading desk enables our traders to be information resources to all types of clients.
Sales and marketing
We provide products and solutions to our clients in all segments of the coffee industry, aiming to be our clients’ best and most valuable link in the coffee supply chain.
Within the Mercon Coffee Group, we have developed a strong culture that includes assessing investments and transactions from the perspectives of the market, credit/counterparts, liquidity, and operational risks.
Where the group has a competitive edge, we will contain risk within our Risk Management Policy limits. If a risk is perceived to be outside our risk tolerance parameters, we will mitigate the risk. Our business is driven from the perspective of risk-adjusted returns.
Our commitment to the coffee industry is to always remain a reliable, ethical counterpart to any contractual obligation.
Integrated Risk Management:
- Market risk
- Credit / counterpart risk
- Liquidity risk
- Operational risk